Josie's Journey

Growing up in Northern California, Josie watched the two most important women in her life, her mother and grandmother, struggle with health problems. Her mom battled chronic fatigue; her grandmother is a breast cancer survivor - both had sensitive skin that couldn’t tolerate the chemicals in everyday products, and Josie knew there had to be a better way.

But first, fashion came calling. By age 12, Josie was modeling professionally. True to her roots, on every job, Josie would ask her glam team: Were there any green formulas out there that were chic and effective enough to use on set? The answer was always no.

When she was pregnant with her first child, Josie searched for formulas that delivered real results and had planet-friendly ingredients and responsible packaging. They didn’t exist. Her mission took shape: Josie would create the future of clean beauty.

In 2007, after years of trial and error, Josie introduced the first clean luxury brand at Sephora. Her exclusive, first cold-pressed Argan Oil became the industry’s first single-ingredient luxury face oil. And the rest is history…