""

It's What's Inside That Counts

We hold ingredients and formulations to a higher standard, striving to be as natural as possible while delivering transformative results and delicious textures.

""
Mama Nature's Finest

We prioritize sustainable, vegan-friendly ingredients that are transparently sourced with respect for Mama Earth and the people who harvest them.

""
Unparalled Purity

Every formula features our first cold-pressed, USDA-certified organic Argan Oil.

""
PETA-Certified

100% cruelty free.

""
Never invited to our party:

Phthalates, Parabens, Mineral Oils, Synthetic Fragrances, SLS and SLES Sulfates, Formaldehydes, Cyclic Silicones, Talc, Oxybenzone & Octinoxate & Octocrylene, Hydroquinone, Triclosane, Methylisothiasolinone, Plastic Microbeads, PFAs (aka "forever chemicals")  

Shop Our Favorites

Argan Moisture Plump Shampoo
Argan Moisture Plump Shampoo
Always Nude (Unscented)
Argan Moisture Plump Conditioning Butter
Argan Moisture Plump Conditioning Butter
Always Nude (Unscented)
The Original 100% Pure Organic Argan Oil
The Original 100% Pure Organic Argan Oil
Sugar and Argan Oil Body Scrub
hover
Topless Tangerine

Show us how you #feelgoodnaked