Coming Straight From Mother Nature Since 2007

“Low-waste, sustainable beauty starts with a single question: How can we leave things better than we find them?

As a pioneer in the Clean Beauty space, we’re committed to developing clean and safe formulas without sacrificing performance or quality.”

FOUNDER + CEO

We've Got Clean Standards

Clean Ingredients

We follow the strict ingredient standards of Sephora Clean + Planet Aware Beauty, US regulations, and our self-imposed Dirty List.

Safe + Effective

We focus on formula efficacy while maintaining rigorous safety standards, avoiding known irritants and allergens, endocrine disrupters, and carcinogenic and mutagenic ingredients.

Natural Fragrances

Our formulas contain only clean, 100% all-natural fragrances, because what could be better than the real thing?

Transparent Labeling

We highlight all of naturally derived and/or organic ingredients in our formulas, so you’re not left questioning.

Responsible Sourcing

We exclusively utilize ingredients that meet our responsible sourcing standards, using naturally derived and organic ingredients when possible.

Cruelty Free

No ifs, ands, or buts.

(Re)think. (Re)use. (Re)fill.

We redesigned our packaging so you can care for your skin and the environment.

Amber-Colored
Glass Jars

These curbside recyclable jars and lids also naturally protect our earth-friendly ingredients from UV rays.

Tree-Saving
Boxes

Every year we save 2,000+ trees by printing our 100% recycled boxes with solvent free, soy-based inks, and water-based coating. Plus, they’re never whitened with water-polluting chlorine.

8,396 Pounds
of Packaging
Kept Out of
Landfills

All of our glass containers and their lids, as well as boxes, are curbside recyclable.

—

For everything else: TerraCycle. A free and easy way to turn your empties into new, sustainable goods like picnic tables and office supplies.

(Re)think. (Re)use. (Re)fill.

We redesigned our packaging so you can care for your skin and the environment.

Amber-Colored
Glass Jars

These curbside recyclable jars and lids also naturally protect our earth-friendly ingredients from UV rays.

Tree-Saving
Boxes

Every year we save 2,000+ trees by printing our 100% recycled boxes with solvent free, soy-based inks, and water-based coating. Plus, they’re never whitened with water-polluting chlorine.

8,396 Pounds
of Packaging
Kept Out of
Landfills

All of our glass containers and their lids, as well as boxes, are curbside recyclable.

—

For everything else: TerraCycle. A free and easy way to turn your empties into new, sustainable goods like picnic tables and office supplies.

Save Money, Save the Planet

Talk about a win-win.
—
13.5 oz. pouches use 57% less plastic than our old 8 oz. Body Butter jars.
—
13.5 oz. refill pouch holds 2.25 refills of the 6 oz. jar.
—
Costs 24% less than repurchasing 6 oz. jars.
—
BPA-free.
Made of 30% recycled materials.
Recyclable via TerraCycle.

3 oz. Argan Oil refill tin holds 3 refills of the 1 oz. glass bottle.
—
Costs 35% less than repurchasing 1 oz. glass bottles. That’s like getting a whole bottle for free!
—
Aluminum tin & funnel are curbside recyclable.

We continue to push the envelope by always asking ourselves if there's a better, cleaner way.

Aluminum Powder
BHA (butylated hydroxyanisole)
Carbon black
Coal tar
Cyclic silicones
EDTA (Ethylenediaminetetraacetic acid)
Ethanolamines (MEA, DEA, TEA, ETA)
Formaldehyde + formaldehyde donors
Gluten
Harsh surfactants: SLS + SLES sulfates
Hydroquinone
Methylisothiazolinone
Mineral oils
Nitromusks or polycyclic musks
Oxybenzone + octinoxate + octocrylene
Parabens
PFAs or PFCs (aka “forever chemicals”)
Phthalates
Plastic microbeads
Polyacrylamide
Resorcinol
Synthetic fragrance
Talc
Toluene
Triclosan
Vinyl chloride

The JOSIE MARAN
Dirty List

These chemicals and bad-for-you ingredients
are never invited to our party:

Ethical Operations

Human Rights

Fair Pay + Hours

Zero Tolerance for Discrimination

Health + Safety

Sustainability

Compliance + Audits

Our Sourcing Code of Conduct

We aim to build lasting partnerships with suppliers who share our commitment to these responsible and fair business practices:

Phenoxyethanol

Fragrance

Palm Oil + Palm-Derived Ingredients

Palm oil is a versatile and safe ingredient, but most production is currently unsustainable, harming wildlife, ecosystems, and communities. Instead of banning it, we aim to drive demand for ethically and sustainably produced palm oil by ensuring that any palm oils or derivatives that we use meet the minimum of 75% RSPO sourced.

Quaternary Ammonium Compounds

“Glycols”

What’s in Our Formulas… and Why?

We utilize natural and organic ingredients wherever possible, but we also understand the importance of formula efficacy, safety, and stability.

Sometimes ingredients get a bad rep without people knowing the full story. There are a few actives in our formulas that may surprise you—but rest assured—they pass our rigorous Clean and safety standards.

If we wouldn’t put them on our skin, we definitely wouldn’t let you put them on yours.