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Argan Moisture Plump Shampoo

This shampoo cleanses while plumping with weightless moisture to leave hair shinier, bouncier, and more resilient.


Juicy Fruits
8 fl. oz.

Performance with a Conscience

  • Cruelty Free
  • Gluten Free
  • Paraben Free
  • Synthetic Fragrance Free
  • Vegan
100% agreed their hair looked and felt moisturized from root to end.**
Replenish and plumps. Repairs and strengthens.
Before and after 2 weeks. Visible moisture, smoothness and shine.
Before and After 2 Weeks. Visible moisture, volume, smoothness, and shine.
Before and after 2 weeks. Visible moisture, smoothness and shine.


Gentle yet effective coconut-derived surfactants bubble up to a rich “moisture mousse” lather, cleansing hair without stripping. Argan Milk microdroplets deliver weightless moisture from scalp to ends, plumping every strand from the inside out, while heat-protective vitamin C smooths the hair shaft to leave all types (curly, straight, and color-treated alike) hydrated, glossy, and ready to bounce.

After one use, Argan Moisture Plump Shampoo and Conditioning Butter are clinically proven to:
  • Significantly increase hair's volume by over 71%.*
  • Significantly improve hair's hydration.*
  • Significantly improve hair's softness.*

After one use of Argan Moisture Plump Shampoo and Conditioning Butter, 100% agreed:
  • Their hair appeared to have more shine.**
  • Their hair looked and felt moisturized from root to end.**

After two weeks of using Argan Moisture Plump Shampoo and Conditioning Butter, 97% agreed:
  • These formulas provide natural, weightless volume for their hair.***
  • Their hair appeared sleeker and smoother after use.***

*In independent clinical studies by expert graders and instrumentation testing on human hair tresses.
**In a consumer perception study of 46 participants after one use.
***In a consumer perception study of 46 participants after two weeks.

Gently massage into damp hair, starting at scalp and working through ends. Rinse well. Follow with Argan Moisture Plump Conditioning Butter for best results. Plump up the volume!

Josie’s Tip: This formula is concentrated, so start with less and then add more if needed!

Aqua (Water)**, Sodium C14-16 Olefin Sulfonate**, Cocamidopropyl Hydroxysultaine**, Sodium Cocoyl Isethionate**, Glycol Stearate**, Glycerin*, Fragrance (Parfum)**, Argania Spinosa (Argan) Kernel Oil*, Sclerocarya Birrea (Marula) Kernel Oil**, Saccharide Isomerate**, Panthenol (Pro-Vitamin B5), Tetrahexyldecyl Ascorbate, Citric Acid, Tocopherol (Vitamin E), Coconut Acid**, Disodium Laureth Sulfosuccinate, Sodium Isethionate**, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride**, PEG-120 Methyl Glucose Dioleate, Polyquaternium-10, C12-16 Alcohols, Hydrogenated Lecithin**, C>10 alpha-Alkenes, Caprylic/Capric Triglyceride**, Tetradecane**, Sodium Sulfate, Sodium Chloride, Sodium Lauryl Sulfoacetate**, Trisodium Ethylenediamine Disuccinate, Xanthan Gum**, Potassium Sorbate, Sodium Benzoate, Benzoic Acid, Sodium Citrate, Ethylhexylglycerin, Phenoxyethanol, Cocamidopropyl Dimethylamine**, Amine Hydrochloride, Isopropanol, Oleic Acid, Geraniol.


Never invited to our party:

Phthalates, Parabens, Mineral Oils, Synthetic Fragrances, SLS and SLES Sulfates, Formaldehydes, Cyclic Silicones, Talc, Oxybenzone & Octinoxate & Octocrylene, Hydroquinone, Triclosane, Methylisothiasolinone, Plastic Microbeads, PFAs (aka "forever chemicals")


Behind every Josie Maran formula is our pure, exclusive Argan Oil: Organic, first cold-pressed, sustainably-sourced, cruelty free, socially responsible, and completely traceable, from nut to bottle.

Show us how you #feelgoodnaked